Brand storytelling uses a narrative to shape and communicate the essence of your brand to your customers. It is a mix of facts (the who, what, when) and feelings (the why) that tell the world what you, your business & your brand are about and why they should care. A good story infuses a brand’s values: what do you stand for?
Your brand story, like any good story, should be captivating, human, and honest. It should make people feel something. That feeling then becomes the catalyst for a desired action—join, donate, follow, sign up, buy.
It offers the consumer more than just a product or service—it offers them an experience.” If you can move your audiences to feel something it’s easier to build trust and an initial connection, laying the foundation for turning them into a customer.
This plug-n-play Brand Story WorkBook shall guide you to step by step to craft your own unique, empowering story for your business and brand, in 7 easy steps. You can fill it in one go, come back and redo parts, and fill in as you make progress in your business life.
Grab this super useful Workbook & get your brand communication and messaging on track NOW!
A link to download the PDF will be provided on your order receipt. The download requires the previous installation of a PDF reader.
After payment clears, you will receive an email with a link to the download. You can save the download straight to your laptop, desktop or iPad so that you can access it anywhere at any time! Be sure to backup your product just in case.
We do run into more problems when downloading the printable to phones. We suggest you save your material on your computer.
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