Do Your Thang.
अपनी कमाई, अपने तरीके से।
BossMa helps women across Bharat start and grow income — from home, locally, or online.
Step-by-step guidance. In her language. On any phone.
Built for two groups
Women who want to earn. Organisations that want to support them — at scale.
Start small. Earn consistently.
Get help with pricing, selling, and finding customers — on your phone, in your language, on your schedule. No smartphone needed. No login. Just guidance.
Try NariBotConsistent guidance at field scale — without adding headcount.
Use NariBot to support SHGs and women entrepreneurs with 24/7 guidance across voice, WhatsApp, and SMS. Plug in. Measure outcomes.
Work With UsA simple assistant that helps women earn more from what they already do.
From pricing to selling, scheme discovery to daily business decisions — NariBot guides women through the steps most training programs skip.
📞 Works on any phone
IVR, WhatsApp, or SMS. No smartphone, no data pack, no download needed.
🗣️ In her language
Hindi, Kannada, Tamil, Marathi, and more. Zero literacy barrier. Trained on Indic dialects.
🕘 Available when she is
Her free time is 9pm. NariBot is there. 24/7, at zero marginal cost per conversation.
⚡ Instant, specific answers
Specific guidance for her product, her situation, her state — not generic PDFs.
🔒 Her data stays hers
DPDP Act 2023 compliant. Consent in every channel. No data sold, ever.
🏛️ Built as a public good
Open source, built on BHASHINI and India Stack. Designed for national scale.
Built for 100 million women. Designed to be owned by no one.
NariBot is built as Digital Public Infrastructure — technology that serves the public interest, connects to national systems, and can be deployed by any state without starting from scratch.
- Accessible on feature phones and zero-internet scenarios
- Interoperable with BHASHINI, NRLM, and India Stack
- Vernacular inclusion built in from day one
- Open source and DPGA-aligned
- DPDP Act 2023 compliant across all channels
Two reads. One ecosystem.
One for women who want to build. One for organisations that want to deploy.
Strategy Sunday 🌅
1 tip, 1 tool, 1 technique — every Sunday. Chakra-aligned strategies to start, grow, and steady your income.
Subscribe on SubstackThe BossMa Bulletin 📊
1 field signal, 1 pattern that works, 1 hard truth. What's actually happening at the last mile.
Subscribe on LinkedIn